ABOUT THIS PROJECT
Jenny Challis asked me to design and create an online shop to complement her ballet school company. She had a very strong vision of pupils and parents rummaging through an old fashioned wardrobe that was jammed full of everything they would need for dance school and more. I designed the logo around this vision and then created the website to complement the logo using soft colours and patterns to reflect the ‘vintage’ style wardrobe in the logo. The website needed to be clean and easy to use, to enable parents to quickly pop online and purchase dance uniform, Challis Ballet School branded products, specialist products from Ballet Papier and gifts for dance lovers – both young and old!